The social media marketing strategies that starbucks are using include special offers, coupons, sapling and discounts distributed through facebook, because facebook is the main social networking site for starbucks. From morning coffee to afternoon lattes, starbucks customers post countless pictures of their handcrafted beverages on social media channels the iconic starbucks® cup often appears with an interesting background - from international skylines to beach sunset shots. One of the reasons behind starbucks' social media success is that drinking coffee is a social activity people love to meet over coffee, bring each other coffee, swap stories about coffee, and build coffee acquisition into their morning routines. When dealing with a company as large as starbucks, it can be frustrating getting their attention however, starbucks values every single person and doesn't take success for granted as evident through the social media campaigns, there is a mutual understanding between the two parties because coffee is something worth enjoying it's a routine story that can be told over and over again, and, yet, it's made interesting and creative from a business that cares. Starbucks is often touted as having an excellent social strategy, so it's an excellent subject for our series of posts looking at how brands use the four main social networks but as this post shows, starbucks has managed to outperform nearly all other consumer brands in terms of community.
In many ways, starbucks' social media strategies are an extension of its stores' famous calm, inoffensive, and warm ambience the general tone of starbucks' social media presence has been inclusive, personable, communal, interactive, and non-intrusive. As shown above in the infographic, starbucks is on top of nearly every major brand in social mediathe coffee house was also voted most loved out of 3,400 food brands in a survey. Starbucks has always had a social consciousness, as opposed to other multinational companies a proof of this can be seen in how well it treats its employees in regions all over the world, and the.
Social media in marketing essay insight into the role that social media marketing can play in a business's marketing strategy and hence should organisations employ such a strategy for a competitive advantage over other competing firms. Social media marketing can be observed by examining the buzz on social media marketing, measuring the return on investment of new marketing strategies with social media, and how to better market while using social media. Their social media strategy is built around their company website and 6 additional social platforms including twitter, facebook, pinterest, google+, youtube and my starbucks ideas (schoultz.
Starbucks has been extremely successful in building a momentum around their products on social media starbucks has been successful on social media by aligning its marketing efforts with its core brand strategy of building a strong brand identity with a loyal customer base. Starbucks, for quite some time now, has been on the cutting of edge of incorporating digital marketing and social media into its operations, allowing it to almost seamlessly merge its brick and mortar stores with the numerous digital marketing channels available. Starbucks does an excellent job of 'acting like a person' on social media and has certainly developed a brand voice that they stick to across all social platforms this definitely helps their consumers feel connected to the brand, but as more of a friendship than a business-to-consumer type of connection.
Social media marketing apart from these, starbucks markets itself from the social media platforms there are more than 500 interesting and engaging videos of starbucks brand and products on youtube. We have always believed starbucks can - and should - have a positive impact on the communities we serve one person, one cup and one neighborhood at a time as we have grown to now more than 25,000 stores in over 75 countries, so too has our commitment to create global social impact.